BASED vs Luxe Cosmetics
BASED (based.com) and Luxe Cosmetics (luxe.com) are stores in related niches (Hair Care and Make-Up & Cosmetics) in the AdLibrarySpy index. BASED gets more monthly visits than Luxe Cosmetics: about 1.4M vs 240K.
The facts we hold on both, side by side. Checked November 13, 2026.
In short
- BASED gets more monthly visits than Luxe Cosmetics: about 1.4M vs 240K.
- Luxe Cosmetics runs more live Meta ads than BASED: 278 vs 10.
- BASED advertised on more days in the past 12 months: 30 vs 24.
- Luxe Cosmetics's store is older: created Dec 2016, BASED's in Nov 2023.
| Fact |  BASED |  Luxe Cosmetics |
|---|---|---|
| Monthly visits (SimilarWeb) | 1.4M (Oct 2026) | 240K (Oct 2026) |
| Live Meta ads | 10 | 278 |
| Store created | Nov 2023 | Dec 2016 |
| Based in | United States | United States |
| Niche | Hair Care | Make-Up & Cosmetics |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between BASED and Luxe Cosmetics?
- BASED gets more monthly visits than Luxe Cosmetics: about 1.4M vs 240K. Luxe Cosmetics runs more live Meta ads than BASED: 278 vs 10. BASED advertised on more days in the past 12 months: 30 vs 24. Luxe Cosmetics's store is older: created Dec 2016, BASED's in Nov 2023.
- Do BASED and Luxe Cosmetics sell the same things?
- Both are listed in related niches: BASED in Hair Care, Luxe Cosmetics in Make-Up & Cosmetics.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BASED legit? · Is Luxe Cosmetics legit?