BASED vs SALT & STONE
BASED (based.com) and SALT & STONE (saltandstone.com) are stores in related niches (Hair Care and Skin & Nail Care) in the AdLibrarySpy index. BASED gets more monthly visits than SALT & STONE: about 1.5M vs 1.3M.
The facts we hold on both, side by side. Checked November 2, 2026.
In short
- BASED gets more monthly visits than SALT & STONE: about 1.5M vs 1.3M.
- SALT & STONE runs more live Meta ads than BASED: 687 vs 9.
- SALT & STONE advertised on more days in the past 12 months: 31 vs 24.
- SALT & STONE's store is older: created Dec 2016, BASED's in Nov 2023.
| Fact |  BASED |  SALT & STONE |
|---|---|---|
| Monthly visits (SimilarWeb) | 1.5M (Sep 2026) | 1.3M (Sep 2026) |
| Live Meta ads | 9 | 687 |
| Store created | Nov 2023 | Dec 2016 |
| Based in | United States | United States |
| Niche | Hair Care | Skin & Nail Care |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between BASED and SALT & STONE?
- BASED gets more monthly visits than SALT & STONE: about 1.5M vs 1.3M. SALT & STONE runs more live Meta ads than BASED: 687 vs 9. SALT & STONE advertised on more days in the past 12 months: 31 vs 24. SALT & STONE's store is older: created Dec 2016, BASED's in Nov 2023.
- Do BASED and SALT & STONE sell the same things?
- Both are listed in related niches: BASED in Hair Care, SALT & STONE in Skin & Nail Care.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BASED legit? · Is SALT & STONE legit?