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BASED vs Scent Split

BASED (based.com) and Scent Split (scentsplit.com) are stores in related niches (Hair Care and Perfumes & Fragrances) in the AdLibrarySpy index. Scent Split gets more monthly visits than BASED: about 1.8M vs 1.5M.

The facts we hold on both, side by side. Checked November 1, 2026.

In short

  • Scent Split gets more monthly visits than BASED: about 1.8M vs 1.5M.
  • BASED advertised on more days in the past 12 months: 23 vs 13.
  • Scent Split's store is older: created Apr 2018, BASED's in Nov 2023.
FactBASED logoBASEDScent Split logoScent Split
Monthly visits (SimilarWeb)1.5M (Sep 2026)1.8M (Sep 2026)
Store createdNov 2023Apr 2018
Based inUnited StatesUnited States
NicheHair CarePerfumes & Fragrances
Payment options detectedApple Pay, Google Pay, PayPal Express Checkout, Shop PayAfterpay, Apple Pay, Google Pay, Shop Pay

Questions shoppers ask

What is the difference between BASED and Scent Split?
Scent Split gets more monthly visits than BASED: about 1.8M vs 1.5M. BASED advertised on more days in the past 12 months: 23 vs 13. Scent Split's store is older: created Apr 2018, BASED's in Nov 2023.
Do BASED and Scent Split sell the same things?
Both are listed in related niches: BASED in Hair Care, Scent Split in Perfumes & Fragrances.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BASED legit? · Is Scent Split legit?