Is Base Formula legit?

Our check

Base Formula gets about 15K visits a month (SimilarWeb, Aug 2026). The store was created in Dec 2016, 9 years ago, and is based in the United Kingdom.

Checked November 5, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.

The facts

Monthly visits

15K (SimilarWeb, Aug 2026)

Traffic vs month before

-31%

Store created

Dec 2016

Based in

United Kingdom

Niche

Face & Body Care

Questions shoppers ask

Is Base Formula legit?

Base Formula gets about 15K visits a month (SimilarWeb, Aug 2026). The store was created in Dec 2016, 9 years ago, and is based in the United Kingdom. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Base Formula based?

baseformula.com is registered as a store in the United Kingdom.

How much traffic does baseformula.com get?

baseformula.com had 15,122 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 31% on the month before. Base Formula traffic and size

How much revenue does Base Formula make?

Base Formula does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 15,122 visits in Aug 2026 (SimilarWeb) and 182 products. How big is Base Formula?

Who are Base Formula's competitors?

Base Formula's closest competitors in the AdLibrarySpy index, by niche and traffic, are Косметична продукція, вітаміни, мінерали, БАДи від виробника "Красота та Здоров'я" в інтернет-магазині Enjee (enjee.ua), CouCou Shop (coucoushop.com), Lemon Fresh UK (lemonfreshuk.com), Swiss Tablets (swiss-tablets.com) and Natasha Cosmetics (natashacosmetics.co.uk). Sites like Base Formula