Basic State vs Superdry
Basic State (basicstate.com.au) and Superdry (superdry.com.au) are stores in related niches (Apparel and Casual Apparel) in the AdLibrarySpy index. Superdry gets more monthly visits than Basic State: about 384K vs 12K.
The facts we hold on both, side by side. Checked November 2, 2026.
In short
- Superdry gets more monthly visits than Basic State: about 384K vs 12K.
- Superdry runs more live Meta ads than Basic State: 21 vs 2.
- Superdry's store is older: created Dec 2016, Basic State's in Jul 2018.
| Fact |  Basic State |  Superdry |
|---|---|---|
| Monthly visits (SimilarWeb) | 12K (Sep 2026) | 384K (Sep 2026) |
| Live Meta ads | 2 | 21 |
| Store created | Jul 2018 | Dec 2016 |
| Based in | Australia | Australia |
| Niche | Apparel | Casual Apparel |
| Payment options detected | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Sezzle, Shop Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Basic State and Superdry?
- Superdry gets more monthly visits than Basic State: about 384K vs 12K. Superdry runs more live Meta ads than Basic State: 21 vs 2. Superdry's store is older: created Dec 2016, Basic State's in Jul 2018.
- Do Basic State and Superdry sell the same things?
- Both are listed in related niches: Basic State in Apparel, Superdry in Casual Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Basic State legit? · Is Superdry legit?