Benefit Cosmetics vs IT Cosmetics
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- Benefit Cosmetics gets more monthly visits than IT Cosmetics: about 564K vs 399K.
- Benefit Cosmetics runs more live Meta ads than IT Cosmetics: 8 vs 5.
- Benefit Cosmetics advertised on more days in the past 12 months: 18 vs 15.
| Fact |  Benefit Cosmetics |  IT Cosmetics |
|---|---|---|
| Monthly visits (SimilarWeb) | 564K (Sep 2026) | 399K (Sep 2026) |
| Live Meta ads | 8 | 5 |
| Store created | Dec 2016 | Dec 2016 |
| Niche | Make-Up & Cosmetics | Skin & Nail Care |
| Payment options detected | Adyen Online Payments, Apple Pay, Klarna | Apple Pay |
Questions shoppers ask
- What is the difference between Benefit Cosmetics and IT Cosmetics?
- Benefit Cosmetics gets more monthly visits than IT Cosmetics: about 564K vs 399K. Benefit Cosmetics runs more live Meta ads than IT Cosmetics: 8 vs 5. Benefit Cosmetics advertised on more days in the past 12 months: 18 vs 15.
- Do Benefit Cosmetics and IT Cosmetics sell the same things?
- Both are listed in related niches: Benefit Cosmetics in Make-Up & Cosmetics, IT Cosmetics in Skin & Nail Care.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Benefit Cosmetics legit? · Is IT Cosmetics legit?