Is Birchbox legit?
birchbox.co.ukOur check
Birchbox gets about 11K visits a month (SimilarWeb, Aug 2026) and is rated 1.4 from 2,439 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in the United Kingdom.
Updated . Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 9 years: created Dec 2016.
- Low Trustpilot rating: 1.4 from 2,439 reviews.
The facts
- Monthly visits
- 11K (SimilarWeb, Aug 2026)
- Traffic vs month before
- -16%
- Store created
- Dec 2016
- Trustpilot
- 1.4 / 5 from 2,439 reviews
- Based in
- United Kingdom
- Niche
- Face & Body Care
Questions shoppers ask
- Is Birchbox legit?
- Birchbox gets about 11K visits a month (SimilarWeb, Aug 2026) and is rated 1.4 from 2,439 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in the United Kingdom. These are measured facts, not a rating; check the flags on this page before you buy.
- What do customers say about Birchbox?
- Birchbox is rated 1.4 out of 5 from 2,439 reviews on Trustpilot.
- Where is Birchbox based?
- birchbox.co.uk is registered as a store in the United Kingdom.
- How much traffic does birchbox.co.uk get?
- birchbox.co.uk had 11,366 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before. Birchbox traffic and size
- How much revenue does Birchbox make?
- Birchbox does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 11,366 visits in Aug 2026 (SimilarWeb) and 1,200 products. How big is Birchbox?
- Who are Birchbox's competitors?
- Birchbox's closest competitors in the AdLibrarySpy index, by niche and traffic, are Sassy Shop Wax from Sassy Scents (wearesassyscents.com), CurrentBody (currentbody.com), Skin Cupid (skincupid.co.uk), Dr Sam Bunting (drsambunting.com) and clinyko (clinyko.com). Sites like Birchbox
