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Is boohoo legit?

boohoo.com

Our check

boohoo runs 6 live Meta ads, gets about 8.2M visits a month (SimilarWeb, Aug 2026), and is rated 2.5 from 207,130 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in United Kingdom.

Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

  • Open for 9 years: created Dec 2016.
  • Large audience: about 8.2M visits a month.

The facts

Live Meta ads
6
Monthly visits
8.2M (SimilarWeb, Aug 2026)
Traffic vs month before
-4%
Store created
Dec 2016
Trustpilot
2.5 / 5 from 207,130 reviews
Based in
United Kingdom
Niche
Women's Clothing
Payment options detected
Afterpay, Klarna

Questions shoppers ask

Is boohoo legit?
boohoo runs 6 live Meta ads, gets about 8.2M visits a month (SimilarWeb, Aug 2026), and is rated 2.5 from 207,130 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in United Kingdom. These are measured facts, not a rating; check the flags on this page before you buy.
What do customers say about boohoo?
boohoo is rated 2.5 out of 5 from 207,130 reviews on Trustpilot.
Where is boohoo based?
boohoo.com is registered as a store in United Kingdom.
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