BrickLink vs Michaels
The facts we hold on both, side by side. Checked October 22, 2026.
In short
- Michaels gets more monthly visits than BrickLink: about 36M vs 7.7M.
- Michaels runs more live Meta ads than BrickLink: 190 vs 4.
- Michaels advertised on more days in the past 12 months: 25 vs 19.
| Fact |  BrickLink |  Michaels |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.7M (Sep 2026) | 36M (Sep 2026) |
| Live Meta ads | 4 | 190 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Building Toys | Arts & Crafts |
Questions shoppers ask
- What is the difference between BrickLink and Michaels?
- Michaels gets more monthly visits than BrickLink: about 36M vs 7.7M. Michaels runs more live Meta ads than BrickLink: 190 vs 4. Michaels advertised on more days in the past 12 months: 25 vs 19.
- Do BrickLink and Michaels sell the same things?
- Both are listed in related niches: BrickLink in Building Toys, Michaels in Arts & Crafts.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BrickLink legit? · Is Michaels legit?