Follow me on X. @sangngqang

Bullet Journal vs Supernote

Bullet Journal (bulletjournal.com) and Supernote (supernote.com) are both Notebooks & Planners stores in the AdLibrarySpy index. Supernote gets more monthly visits than Bullet Journal: about 422K vs 310K.

The facts we hold on both, side by side. Checked October 31, 2026.

In short

  • Supernote gets more monthly visits than Bullet Journal: about 422K vs 310K.
  • Supernote runs more live Meta ads than Bullet Journal: 8 vs 6.
  • Supernote advertised on more days in the past 12 months: 33 vs 20.
  • Supernote's store is older: created Dec 2016, Bullet Journal's in Jun 2018.
FactBullet Journal logoBullet JournalSupernote logoSupernote
Monthly visits (SimilarWeb)310K (Sep 2026)422K (Sep 2026)
Live Meta ads68
Store createdJun 2018Dec 2016
Based inUnited StatesUnited States
NicheNotebooks & PlannersNotebooks & Planners
Payment options detectedApple Pay, Google Pay, PayPal Express Checkout, Sezzle, Shop PayApple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

What is the difference between Bullet Journal and Supernote?
Supernote gets more monthly visits than Bullet Journal: about 422K vs 310K. Supernote runs more live Meta ads than Bullet Journal: 8 vs 6. Supernote advertised on more days in the past 12 months: 33 vs 20. Supernote's store is older: created Dec 2016, Bullet Journal's in Jun 2018.
Do Bullet Journal and Supernote sell the same things?
Both are in the Notebooks & Planners niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Bullet Journal legit? · Is Supernote legit?