What is the difference between Cabela's and On?

On gets more monthly visits than Cabela's: about 17M vs 10M. On runs more live Meta ads than Cabela's: 358 vs 103. Cabela's advertised on more days in the past 12 months: 19 vs 18.

Do Cabela's and On sell the same things?

Both are listed in related niches: Cabela's in Outdoors, On in Athletic Apparel.

Cabela's vs On

The facts we hold on both, side by side. Checked October 18, 2026.

In short

On gets more monthly visits than Cabela's: about 17M vs 10M.
On runs more live Meta ads than Cabela's: 358 vs 103.
Cabela's advertised on more days in the past 12 months: 19 vs 18.

Fact	Cabela's	On
Monthly visits (SimilarWeb)	10M (Sep 2026)	17M (Sep 2026)
Live Meta ads	103	358
Store created	Dec 2016	Dec 2016
Based in	United States	United States
Niche	Outdoors	Athletic Apparel

Questions shoppers ask

What is the difference between Cabela's and On?: On gets more monthly visits than Cabela's: about 17M vs 10M. On runs more live Meta ads than Cabela's: 358 vs 103. Cabela's advertised on more days in the past 12 months: 19 vs 18.
Do Cabela's and On sell the same things?: Both are listed in related niches: Cabela's in Outdoors, On in Athletic Apparel.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Cabela's legit? · Is On legit?