Cabela's vs Sports Illustrated
The facts we hold on both, side by side. Checked October 17, 2026.
In short
- Sports Illustrated gets more monthly visits than Cabela's: about 36M vs 10M.
- Sports Illustrated runs more live Meta ads than Cabela's: 378 vs 103.
- Sports Illustrated advertised on more days in the past 12 months: 21 vs 19.
| Fact | Cabela's |  Sports Illustrated |
|---|---|---|
| Monthly visits (SimilarWeb) | 10M (Sep 2026) | 36M (Sep 2026) |
| Live Meta ads | 103 | 378 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Outdoors | Sports |
Questions shoppers ask
- What is the difference between Cabela's and Sports Illustrated?
- Sports Illustrated gets more monthly visits than Cabela's: about 36M vs 10M. Sports Illustrated runs more live Meta ads than Cabela's: 378 vs 103. Sports Illustrated advertised on more days in the past 12 months: 21 vs 19.
- Do Cabela's and Sports Illustrated sell the same things?
- Both are listed in related niches: Cabela's in Outdoors, Sports Illustrated in Sports.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Cabela's legit? · Is Sports Illustrated legit?