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CHARLES & KEITH US vs Swatch® official online store

The facts we hold on both, side by side. Checked October 16, 2026.

In short

  • Swatch® official online store gets more monthly visits than CHARLES & KEITH US: about 4.4M vs 3M.
  • Swatch® official online store runs more live Meta ads than CHARLES & KEITH US: 55 vs 12.
  • CHARLES & KEITH US advertised on more days in the past 12 months: 20 vs 19.
FactCHARLES & KEITH US logoCHARLES & KEITH USSwatch® official online store logoSwatch® official online store
Monthly visits (SimilarWeb)3M (Sep 2026)4.4M (Sep 2026)
Live Meta ads1255
Store createdDec 2016Dec 2016
Based inUnited StatesUnited States
NicheApparelClothing Accessories
Payment options detectedAfterpay, Apple PayAdyen Online Payments, Apple Pay

Questions shoppers ask

What is the difference between CHARLES & KEITH US and Swatch® official online store?
Swatch® official online store gets more monthly visits than CHARLES & KEITH US: about 4.4M vs 3M. Swatch® official online store runs more live Meta ads than CHARLES & KEITH US: 55 vs 12. CHARLES & KEITH US advertised on more days in the past 12 months: 20 vs 19.
Do CHARLES & KEITH US and Swatch® official online store sell the same things?
Both are listed in related niches: CHARLES & KEITH US in Apparel, Swatch® official online store in Clothing Accessories.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is CHARLES & KEITH US legit? · Is Swatch® official online store legit?