Chasing Fireflies vs JustFab
Chasing Fireflies (chasing-fireflies.com) and JustFab (justfab.com) are stores in related niches (Apparel and Footwear) in the AdLibrarySpy index. JustFab gets more monthly visits than Chasing Fireflies: about 814K vs 19K.
The facts we hold on both, side by side. Checked November 5, 2026.
In short
- JustFab gets more monthly visits than Chasing Fireflies: about 814K vs 19K.
- JustFab runs more live Meta ads than Chasing Fireflies: 65 vs 1.
- JustFab advertised on more days in the past 12 months: 25 vs 2.
- JustFab's store is older: created Dec 2016, Chasing Fireflies's in Mar 2020.
| Fact |  Chasing Fireflies |  JustFab |
|---|---|---|
| Monthly visits (SimilarWeb) | 19K (Sep 2026) | 814K (Sep 2026) |
| Live Meta ads | 1 | 65 |
| Store created | Mar 2020 | Dec 2016 |
| Based in | United States | United States |
| Niche | Apparel | Footwear |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Afterpay |
Questions shoppers ask
- What is the difference between Chasing Fireflies and JustFab?
- JustFab gets more monthly visits than Chasing Fireflies: about 814K vs 19K. JustFab runs more live Meta ads than Chasing Fireflies: 65 vs 1. JustFab advertised on more days in the past 12 months: 25 vs 2. JustFab's store is older: created Dec 2016, Chasing Fireflies's in Mar 2020.
- Do Chasing Fireflies and JustFab sell the same things?
- Both are listed in related niches: Chasing Fireflies in Apparel, JustFab in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Chasing Fireflies legit? · Is JustFab legit?