Is Childplay legit?

Our check

Childplay gets about 17K visits a month (SimilarWeb, Aug 2026). The store was created in Mar 2020, 6 years ago, and is based in Australia.

Checked November 6, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 6 years: created Mar 2020.

The facts

Monthly visits

17K (SimilarWeb, Aug 2026)

Traffic vs month before

+159%

Store created

Mar 2020

Based in

Australia

Niche

Toys & Hobbies

Payment options detected

Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Childplay legit?

Childplay gets about 17K visits a month (SimilarWeb, Aug 2026). The store was created in Mar 2020, 6 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Childplay based?

childplay.com.au is registered as a store in Australia.

How much traffic does childplay.com.au get?

childplay.com.au had 17,305 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is up 159% on the month before. Childplay traffic and size

How much revenue does Childplay make?

Childplay does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 17,305 visits in Aug 2026 (SimilarWeb) and 4,322 products. How big is Childplay?

Who are Childplay's competitors?

Childplay's closest competitors in the AdLibrarySpy index, by niche and traffic, are Mont Marte Global (montmarte.com), CraftOnline (craftonline.com.au), Build-A-Bear Workshop (buildabear.com.au), The Yarn Bowl online store (theyarnbowl.com.au) and Homecraft Textiles: Australia's Largest Fabrics Store Online (homecrafttextiles.com.au). Sites like Childplay