Coldest vs The Varsity
Coldest (coldest.com) and The Varsity (thevarsity.com) are stores in related niches (Beverages and Food & Drink) in the AdLibrarySpy index. Coldest gets more monthly visits than The Varsity: about 352K vs 30K.
The facts we hold on both, side by side. Checked November 3, 2026.
In short
- Coldest gets more monthly visits than The Varsity: about 352K vs 30K.
- Coldest runs more live Meta ads than The Varsity: 1,198 vs 84.
- The Varsity advertised on more days in the past 12 months: 31 vs 22.
- The Varsity's store is older: created Dec 2016, Coldest's in Oct 2020.
| Fact |  Coldest |  The Varsity |
|---|---|---|
| Monthly visits (SimilarWeb) | 352K (Sep 2026) | 30K (Sep 2026) |
| Live Meta ads | 1,198 | 84 |
| Store created | Oct 2020 | Dec 2016 |
| Based in | United States | United States |
| Niche | Beverages | Food & Drink |
| Payment options detected | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Apple Pay, Google Pay, Shop Pay |
Questions shoppers ask
- What is the difference between Coldest and The Varsity?
- Coldest gets more monthly visits than The Varsity: about 352K vs 30K. Coldest runs more live Meta ads than The Varsity: 1,198 vs 84. The Varsity advertised on more days in the past 12 months: 31 vs 22. The Varsity's store is older: created Dec 2016, Coldest's in Oct 2020.
- Do Coldest and The Varsity sell the same things?
- Both are listed in related niches: Coldest in Beverages, The Varsity in Food & Drink.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Coldest legit? · Is The Varsity legit?