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Connecting Threads vs Custom LEGO Minifigures

The facts we hold on both, side by side. Checked October 25, 2026.

In short

  • Connecting Threads gets more monthly visits than Custom LEGO Minifigures: about 299K vs 271K.
  • Custom LEGO Minifigures runs more live Meta ads than Connecting Threads: 50 vs 22.
  • Connecting Threads advertised on more days in the past 12 months: 27 vs 15.
FactConnecting Threads logoConnecting ThreadsCustom LEGO Minifigures logoCustom LEGO Minifigures
Monthly visits (SimilarWeb)299K (Sep 2026)271K (Sep 2026)
Live Meta ads2250
Store createdDec 2016Dec 2016
Based inUnited StatesUnited Kingdom
NicheFiber & Textile ArtsBuilding Toys

Questions shoppers ask

What is the difference between Connecting Threads and Custom LEGO Minifigures?
Connecting Threads gets more monthly visits than Custom LEGO Minifigures: about 299K vs 271K. Custom LEGO Minifigures runs more live Meta ads than Connecting Threads: 50 vs 22. Connecting Threads advertised on more days in the past 12 months: 27 vs 15.
Do Connecting Threads and Custom LEGO Minifigures sell the same things?
Both are listed in related niches: Connecting Threads in Fiber & Textile Arts, Custom LEGO Minifigures in Building Toys.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Connecting Threads legit? · Is Custom LEGO Minifigures legit?