Follow me on X. @sangngqang

COS vs ThredUp

The facts we hold on both, side by side. Checked October 23, 2026.

In short

  • ThredUp gets more monthly visits than COS: about 26M vs 16M.
  • ThredUp runs more live Meta ads than COS: 332 vs 205.
  • ThredUp advertised on more days in the past 12 months: 27 vs 20.
  • ThredUp's store is older: created Dec 2016, COS's in Nov 2020.
FactCOS logoCOSThredUp logoThredUp
Monthly visits (SimilarWeb)16M (Sep 2026)26M (Sep 2026)
Live Meta ads205332
Store createdNov 2020Dec 2016
NicheApparelApparel

Questions shoppers ask

What is the difference between COS and ThredUp?
ThredUp gets more monthly visits than COS: about 26M vs 16M. ThredUp runs more live Meta ads than COS: 332 vs 205. ThredUp advertised on more days in the past 12 months: 27 vs 20. ThredUp's store is older: created Dec 2016, COS's in Nov 2020.
Do COS and ThredUp sell the same things?
Both are in the Apparel niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is COS legit? · Is ThredUp legit?