Is CurlyTools legit?

Our check

CurlyTools runs 5 live Meta ads and gets about 51K visits a month (SimilarWeb, Sep 2026). The store was created in May 2022, 4 years ago, and is based in the Netherlands.

Updated October 26, 2026. Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 4 years: created May 2022.

The facts

Live Meta ads

5

Monthly visits

51K (SimilarWeb, Sep 2026)

Traffic vs month before

-9%

Store created

May 2022

Based in

Netherlands

Niche

Hair Care

Payment options detected

Apple Pay, Klarna, PayPal Express Checkout

Questions shoppers ask

Is CurlyTools legit?

CurlyTools runs 5 live Meta ads and gets about 51K visits a month (SimilarWeb, Sep 2026). The store was created in May 2022, 4 years ago, and is based in the Netherlands. These are measured facts, not a rating; check the flags on this page before you buy.

Where is CurlyTools based?

curlytools.com is registered as a store in the Netherlands.

How much traffic does curlytools.com get?

curlytools.com had 50,874 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 9% on the month before. CurlyTools traffic and size

How much revenue does CurlyTools make?

CurlyTools does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 50,874 visits in Sep 2026 (SimilarWeb), 5 live Meta ads and 457 products. How big is CurlyTools?

What ads is CurlyTools running?

AdLibrarySpy recorded 5 live Meta ads (Facebook and Instagram) for curlytools.com.

Who are CurlyTools's competitors?

CurlyTools's closest competitors in the AdLibrarySpy index, by niche and traffic, are ZEUZ® Functional Fitness Gear (zeuzfitness.com), Cabau Lifestyle (cabaulifestyle.com), Cellu® (getcellu.com), Smyle™ (wesmyle.com) and Meroda Cosmetics (merodacosmetics.co.uk). Sites like CurlyTools