Dance Direct vs ROX
Dance Direct (dancedirect.com) and ROX (rox.co.uk) are stores in related niches (Dance and Clothing Accessories) in the AdLibrarySpy index. Dance Direct gets more monthly visits than ROX: about 78K vs 40K.
The facts we hold on both, side by side. Checked November 4, 2026.
In short
- Dance Direct gets more monthly visits than ROX: about 78K vs 40K.
- Dance Direct's store is older: created Dec 2016, ROX's in Aug 2019.
| Fact |  ROX | |
|---|---|---|
| Monthly visits (SimilarWeb) | 78K (Sep 2026) | 40K (Sep 2026) |
| Live Meta ads | 5 | 5 |
| Store created | Dec 2016 | Aug 2019 |
| Based in | United Kingdom | United Kingdom |
| Niche | Dance | Clothing Accessories |
| Payment options detected | Braintree, Google Pay, Stripe | Klarna, Stripe |
Questions shoppers ask
- What is the difference between Dance Direct and ROX?
- Dance Direct gets more monthly visits than ROX: about 78K vs 40K. Dance Direct's store is older: created Dec 2016, ROX's in Aug 2019.
- Do Dance Direct and ROX sell the same things?
- Both are listed in related niches: Dance Direct in Dance, ROX in Clothing Accessories.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Dance Direct legit? · Is ROX legit?