Where is United Colors of Benetton based?

de.benetton.com is registered as a store in Italy.

Is United Colors of Benetton legit?

de.benetton.com

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Our check

United Colors of Benetton gets about 117K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2017, 8 years ago, and is based in Italy.

Checked October 22, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 8 years: created Dec 2017.
Large audience: about 117K visits a month.

The facts

Monthly visits: 117K (SimilarWeb, Sep 2026)
Traffic vs month before: +9%
Store created: Dec 2017
Based in: Italy
Niche: Apparel
Payment options detected: Apple Pay, Google Pay, PayPal Express Checkout

Questions shoppers ask

Is United Colors of Benetton legit?: United Colors of Benetton gets about 117K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2017, 8 years ago, and is based in Italy. These are measured facts, not a rating; check the flags on this page before you buy.
Where is United Colors of Benetton based?: de.benetton.com is registered as a store in Italy.

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