Is Decathlon legit?

Our check

Decathlon runs 14 live Meta ads and gets about 2.4M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Hungary.

Checked November 3, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 2.4M visits a month.

The facts

Live Meta ads

14

Monthly visits

2.4M (SimilarWeb, Sep 2026)

Traffic vs month before

-27%

Store created

Dec 2016

Based in

Hungary

Niche

Athletic Apparel

Questions shoppers ask

Is Decathlon legit?

Decathlon runs 14 live Meta ads and gets about 2.4M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Hungary. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Decathlon based?

decathlon.hu is registered as a store in Hungary.

How much traffic does decathlon.hu get?

decathlon.hu had 2,396,333 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 27% on the month before. Decathlon traffic and size

How much revenue does Decathlon make?

Decathlon does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 2,396,333 visits in Sep 2026 (SimilarWeb), 14 live Meta ads and 226 products. How big is Decathlon?

What ads is Decathlon running?

AdLibrarySpy recorded 14 live Meta ads (Facebook and Instagram) for decathlon.hu.

Who are Decathlon's competitors?

Decathlon's closest competitors in the AdLibrarySpy index, by niche and traffic, are Anaconda (anacondastores.com), Xfish Online Horgász Webáruház, Magazin (xfish.hu), INTERSPORT Magyarország (intersport.hu), Halcatraz Horgászcentrum (halcatraz.hu) and Kezdőlap (haldorado.hu). Sites like Decathlon