DevaCurl vs Prequel
DevaCurl (devacurl.com) and Prequel (prequelskin.com) are stores in related niches (Hair Care and Skin & Nail Care) in the AdLibrarySpy index. Prequel gets more monthly visits than DevaCurl: about 650K vs 66K.
The facts we hold on both, side by side. Checked November 6, 2026.
In short
- Prequel gets more monthly visits than DevaCurl: about 650K vs 66K.
- Prequel runs more live Meta ads than DevaCurl: 124 vs 41.
- DevaCurl advertised on more days in the past 12 months: 38 vs 33.
- DevaCurl's store is older: created Dec 2016, Prequel's in Oct 2022.
| Fact |  Prequel | |
|---|---|---|
| Monthly visits (SimilarWeb) | 66K (Sep 2026) | 650K (Sep 2026) |
| Live Meta ads | 41 | 124 |
| Store created | Dec 2016 | Oct 2022 |
| Based in | United States | United States |
| Niche | Hair Care | Skin & Nail Care |
| Payment options detected | Afterpay | Apple Pay, Google Pay, Shop Pay |
Questions shoppers ask
- What is the difference between DevaCurl and Prequel?
- Prequel gets more monthly visits than DevaCurl: about 650K vs 66K. Prequel runs more live Meta ads than DevaCurl: 124 vs 41. DevaCurl advertised on more days in the past 12 months: 38 vs 33. DevaCurl's store is older: created Dec 2016, Prequel's in Oct 2022.
- Do DevaCurl and Prequel sell the same things?
- Both are listed in related niches: DevaCurl in Hair Care, Prequel in Skin & Nail Care.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is DevaCurl legit? · Is Prequel legit?