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Devold vs Gullfunn

The facts we hold on both, side by side. Checked October 17, 2026.

In short

  • Gullfunn gets more monthly visits than Devold: about 177K vs 106K.
  • Gullfunn runs more live Meta ads than Devold: 7 vs 1.
  • Devold's store is older: created Jan 2017, Gullfunn's in Jul 2020.
FactDevold logoDevoldGullfunn logoGullfunn
Monthly visits (SimilarWeb)106K (Sep 2026)177K (Sep 2026)
Live Meta ads17
Store createdJan 2017Jul 2020
Based inNorwayNorway
NicheUndergarmentsClothing Accessories
Payment options detectedAdyen Online Payments, KlarnaKlarna

Questions shoppers ask

What is the difference between Devold and Gullfunn?
Gullfunn gets more monthly visits than Devold: about 177K vs 106K. Gullfunn runs more live Meta ads than Devold: 7 vs 1. Devold's store is older: created Jan 2017, Gullfunn's in Jul 2020.
Do Devold and Gullfunn sell the same things?
Both are listed in related niches: Devold in Undergarments, Gullfunn in Clothing Accessories.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Devold legit? · Is Gullfunn legit?