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Dig Defence, LLC. vs Pup Labs

Dig Defence, LLC. (digdefence.com) and Pup Labs (puplabs.com) are both Dogs stores in the AdLibrarySpy index. Pup Labs gets more monthly visits than Dig Defence, LLC.: about 175K vs 10K.

The facts we hold on both, side by side. Checked November 2, 2026.

In short

  • Pup Labs gets more monthly visits than Dig Defence, LLC.: about 175K vs 10K.
  • Pup Labs runs more live Meta ads than Dig Defence, LLC.: 232 vs 12.
  • Dig Defence, LLC. advertised on more days in the past 12 months: 27 vs 22.
  • Dig Defence, LLC.'s store is older: created Dec 2016, Pup Labs's in Apr 2022.
FactDig Defence, LLC. logoDig Defence, LLC.Pup Labs logoPup Labs
Monthly visits (SimilarWeb)10K (Sep 2026)175K (Sep 2026)
Live Meta ads12232
Store createdDec 2016Apr 2022
Based inUnited StatesUnited States
NicheDogsDogs
Payment options detectedApple Pay, Google Pay, PayPal Express Checkout, Shop PayApple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

What is the difference between Dig Defence, LLC. and Pup Labs?
Pup Labs gets more monthly visits than Dig Defence, LLC.: about 175K vs 10K. Pup Labs runs more live Meta ads than Dig Defence, LLC.: 232 vs 12. Dig Defence, LLC. advertised on more days in the past 12 months: 27 vs 22. Dig Defence, LLC.'s store is older: created Dec 2016, Pup Labs's in Apr 2022.
Do Dig Defence, LLC. and Pup Labs sell the same things?
Both are in the Dogs niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Dig Defence, LLC. legit? · Is Pup Labs legit?