Direct Colors vs Simplehuman
Direct Colors (directcolors.com) and Simplehuman (simplehuman.com) are stores in related niches (Home Improvement and Home & Garden) in the AdLibrarySpy index. Simplehuman gets more monthly visits than Direct Colors: about 560K vs 41K.
The facts we hold on both, side by side. Checked November 6, 2026.
In short
- Simplehuman gets more monthly visits than Direct Colors: about 560K vs 41K.
- Direct Colors runs more live Meta ads than Simplehuman: 17 vs 15.
- Direct Colors advertised on more days in the past 12 months: 35 vs 24.
| Fact |  Direct Colors |  Simplehuman |
|---|---|---|
| Monthly visits (SimilarWeb) | 41K (Sep 2026) | 560K (Sep 2026) |
| Live Meta ads | 17 | 15 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Home Improvement | Home & Garden |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Apple Pay, Shop Pay |
Questions shoppers ask
- What is the difference between Direct Colors and Simplehuman?
- Simplehuman gets more monthly visits than Direct Colors: about 560K vs 41K. Direct Colors runs more live Meta ads than Simplehuman: 17 vs 15. Direct Colors advertised on more days in the past 12 months: 35 vs 24.
- Do Direct Colors and Simplehuman sell the same things?
- Both are listed in related niches: Direct Colors in Home Improvement, Simplehuman in Home & Garden.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Direct Colors legit? · Is Simplehuman legit?