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Design Within Reach vs Sur La Table

The facts we hold on both, side by side. Checked October 16, 2026.

In short

  • Sur La Table gets more monthly visits than Design Within Reach: about 2.1M vs 1.5M.
  • Sur La Table runs more live Meta ads than Design Within Reach: 468 vs 101.
  • Design Within Reach's store is older: created Jan 2018, Sur La Table's in Sep 2019.
FactDesign Within Reach logoDesign Within ReachSur La Table logoSur La Table
Monthly visits (SimilarWeb)1.5M (Sep 2026)2.1M (Sep 2026)
Live Meta ads101468
Store createdJan 2018Sep 2019
Based inUnited StatesUnited States
NicheHome FurnishingsCookware & Diningware
Payment options detectedAffirm, Apple PayAfterpay, Apple Pay

Questions shoppers ask

What is the difference between Design Within Reach and Sur La Table?
Sur La Table gets more monthly visits than Design Within Reach: about 2.1M vs 1.5M. Sur La Table runs more live Meta ads than Design Within Reach: 468 vs 101. Design Within Reach's store is older: created Jan 2018, Sur La Table's in Sep 2019.
Do Design Within Reach and Sur La Table sell the same things?
Both are listed in related niches: Design Within Reach in Home Furnishings, Sur La Table in Cookware & Diningware.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Design Within Reach legit? · Is Sur La Table legit?