Effies vs JustFab
Effies (effies.com) and JustFab (justfab.com) are stores in related niches (Women's Clothing and Footwear) in the AdLibrarySpy index. JustFab gets more monthly visits than Effies: about 814K vs 10K.
The facts we hold on both, side by side. Checked November 10, 2026.
In short
- JustFab gets more monthly visits than Effies: about 814K vs 10K.
- JustFab runs more live Meta ads than Effies: 88 vs 3.
- JustFab advertised on more days in the past 12 months: 28 vs 17.
- JustFab's store is older: created Dec 2016, Effies's in Dec 2020.
| Fact |  Effies |  JustFab |
|---|---|---|
| Monthly visits (SimilarWeb) | 10K (Sep 2026) | 814K (Sep 2026) |
| Live Meta ads | 3 | 88 |
| Store created | Dec 2020 | Dec 2016 |
| Based in | United States | United States |
| Niche | Women's Clothing | Footwear |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Sezzle, Shop Pay | Afterpay |
Questions shoppers ask
- What is the difference between Effies and JustFab?
- JustFab gets more monthly visits than Effies: about 814K vs 10K. JustFab runs more live Meta ads than Effies: 88 vs 3. JustFab advertised on more days in the past 12 months: 28 vs 17. JustFab's store is older: created Dec 2016, Effies's in Dec 2020.
- Do Effies and JustFab sell the same things?
- Both are listed in related niches: Effies in Women's Clothing, JustFab in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Effies legit? · Is JustFab legit?