Is e.l.f. Cosmetics Australia legit?

Our check

e.l.f. Cosmetics Australia gets about 63K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Australia.

Updated November 1, 2026. Checked November 2, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.

The facts

Monthly visits

63K (SimilarWeb, Sep 2026)

Traffic vs month before

+2%

Store created

Dec 2016

Based in

Australia

Niche

Make-Up & Cosmetics

Payment options detected

Afterpay, PayPal Express Checkout

Questions shoppers ask

Is e.l.f. Cosmetics Australia legit?

e.l.f. Cosmetics Australia gets about 63K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.

Where is e.l.f. Cosmetics Australia based?

elfcosmetics.com.au is registered as a store in Australia.

How much traffic does elfcosmetics.com.au get?

elfcosmetics.com.au had 63,287 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before. e.l.f. Cosmetics Australia traffic and size

How much revenue does e.l.f. Cosmetics Australia make?

e.l.f. Cosmetics Australia does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 63,287 visits in Sep 2026 (SimilarWeb) and 178 products. How big is e.l.f. Cosmetics Australia?

Who are e.l.f. Cosmetics Australia's competitors?

e.l.f. Cosmetics Australia's closest competitors in the AdLibrarySpy index, by niche and traffic, are Nudie Glow (nudieglow.com), Gym and Fitness (gymandfitness.com.au), Activeskin (activeskin.com.au), Beautopia Hair & Beauty (beautopia.com.au) and Ecoy™ (ecoy.com.au). Sites like e.l.f. Cosmetics Australia