Endura vs Function18
Endura (endurasport.com) and Function18 (function18.com) are stores in related niches (Cycling and Golf) in the AdLibrarySpy index. Function18 gets more monthly visits than Endura: about 212K vs 176K.
The facts we hold on both, side by side. Checked October 30, 2026.
In short
- Function18 gets more monthly visits than Endura: about 212K vs 176K.
- Function18 runs more live Meta ads than Endura: 13 vs 5.
- Endura's store is older: created Dec 2016, Function18's in Jan 2017.
| Fact |  Endura |  Function18 |
|---|---|---|
| Monthly visits (SimilarWeb) | 176K (Sep 2026) | 212K (Sep 2026) |
| Live Meta ads | 5 | 13 |
| Store created | Dec 2016 | Jan 2017 |
| Based in | United Kingdom | United Kingdom |
| Niche | Cycling | Golf |
| Payment options detected | Apple Pay, Google Pay, Klarna, Shop Pay | Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Endura and Function18?
- Function18 gets more monthly visits than Endura: about 212K vs 176K. Function18 runs more live Meta ads than Endura: 13 vs 5. Endura's store is older: created Dec 2016, Function18's in Jan 2017.
- Do Endura and Function18 sell the same things?
- Both are listed in related niches: Endura in Cycling, Function18 in Golf.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Endura legit? · Is Function18 legit?