Esselunga vs HelloFresh™
The facts we hold on both, side by side. Checked October 19, 2026.
In short
- HelloFresh™ gets more monthly visits than Esselunga: about 7M vs 4.9M.
- HelloFresh™ runs more live Meta ads than Esselunga: 60 vs 3.
- Esselunga's store is older: created Dec 2016, HelloFresh™'s in Nov 2019.
| Fact |  Esselunga | |
|---|---|---|
| Monthly visits (SimilarWeb) | 4.9M (Sep 2026) | 7M (Sep 2026) |
| Live Meta ads | 3 | 60 |
| Store created | Dec 2016 | Nov 2019 |
| Based in | Italy | Germany |
| Niche | Food | Food |
Questions shoppers ask
- What is the difference between Esselunga and HelloFresh™?
- HelloFresh™ gets more monthly visits than Esselunga: about 7M vs 4.9M. HelloFresh™ runs more live Meta ads than Esselunga: 60 vs 3. Esselunga's store is older: created Dec 2016, HelloFresh™'s in Nov 2019.
- Do Esselunga and HelloFresh™ sell the same things?
- Both are in the Food niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Esselunga legit? · Is HelloFresh™ legit?