Is Estela legit?

Our check

Estela runs 4 live Meta ads and gets about 3K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Slovenia.

Checked October 31, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.

The facts

Live Meta ads

4

Monthly visits

3K (SimilarWeb, Sep 2026)

Traffic vs month before

-58%

Store created

Dec 2016

Based in

Slovenia

Niche

Hair Care

Payment options detected

Apple Pay, Google Pay, PayPal Express Checkout

Questions shoppers ask

Is Estela legit?

Estela runs 4 live Meta ads and gets about 3K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Slovenia. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Estela based?

estela.si is registered as a store in Slovenia.

How much traffic does estela.si get?

estela.si had 2,702 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 58% on the month before. Estela traffic and size

How much revenue does Estela make?

Estela does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 2,702 visits in Sep 2026 (SimilarWeb), 4 live Meta ads and 3,773 products. How big is Estela?

What ads is Estela running?

AdLibrarySpy recorded 4 live Meta ads (Facebook and Instagram) for estela.si. Estela ads and commercials

Who are Estela's competitors?

Estela's closest competitors in the AdLibrarySpy index, by niche and traffic, are LUSH Slovenija (lush.si), Manoard (manoard.com), Naravna kozmetika MOIKA NaturalCosmetics. Iskreno učinkovita. (moika.si), TheXOXO (thexoxostore.com) and Skin Trick (skintrick.com). Sites like Estela