Is Ethique legit?

Our check

Ethique gets about 21K visits a month (SimilarWeb, Aug 2026). The store was created in Mar 2022, 4 years ago, and is based in New Zealand.

Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 4 years: created Mar 2022.

The facts

Monthly visits

21K (SimilarWeb, Aug 2026)

Traffic vs month before

+37%

Store created

Mar 2022

Based in

New Zealand

Niche

Face & Body Care

Payment options detected

Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Ethique legit?

Ethique gets about 21K visits a month (SimilarWeb, Aug 2026). The store was created in Mar 2022, 4 years ago, and is based in New Zealand. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Ethique based?

ethique.com.au is registered as a store in New Zealand.

How much traffic does ethique.com.au get?

ethique.com.au had 21,493 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is up 37% on the month before. Ethique traffic and size

How much revenue does Ethique make?

Ethique does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 21,493 visits in Aug 2026 (SimilarWeb) and 79 products. How big is Ethique?

Who are Ethique's competitors?

Ethique's closest competitors in the AdLibrarySpy index, by niche and traffic, are Sweaty Betty (sweatybetty.co.nz), Abel Fragrance (abelfragrance.com), Gym Equipment For Sale (gymjunkie.co.nz), Soy Candles, Diffusers & Home Fragrances Online In New Zealand (ecoya.co.nz) and sans [ceuticals] (sansceuticals.com). Sites like Ethique