Fabletics vs On
Fabletics (fabletics.com) and On (on.com) are stores in related niches (Women's Clothing and Athletic Apparel) in the AdLibrarySpy index. On gets more monthly visits than Fabletics: about 17M vs 12M.
The facts we hold on both, side by side. Checked October 31, 2026.
In short
- On gets more monthly visits than Fabletics: about 17M vs 12M.
- Fabletics runs more live Meta ads than On: 375 vs 308.
- Fabletics advertised on more days in the past 12 months: 35 vs 24.
- On's store is older: created Dec 2016, Fabletics's in Jan 2020.
| Fact |  Fabletics | |
|---|---|---|
| Monthly visits (SimilarWeb) | 12M (Sep 2026) | 17M (Sep 2026) |
| Live Meta ads | 375 | 308 |
| Store created | Jan 2020 | Dec 2016 |
| Based in | United Kingdom | United States |
| Niche | Women's Clothing | Athletic Apparel |
| Payment options detected | Afterpay, Klarna | Klarna |
Questions shoppers ask
- What is the difference between Fabletics and On?
- On gets more monthly visits than Fabletics: about 17M vs 12M. Fabletics runs more live Meta ads than On: 375 vs 308. Fabletics advertised on more days in the past 12 months: 35 vs 24. On's store is older: created Dec 2016, Fabletics's in Jan 2020.
- Do Fabletics and On sell the same things?
- Both are listed in related niches: Fabletics in Women's Clothing, On in Athletic Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Fabletics legit? · Is On legit?