Shop Groceries, Fresh Food & Home Essentials vs HelloFresh® Meal Kits
Shop Groceries, Fresh Food & Home Essentials (fairprice.com.sg) and HelloFresh® Meal Kits (hellofresh.com) are both Food stores in the AdLibrarySpy index. HelloFresh® Meal Kits gets more monthly visits than Shop Groceries, Fresh Food & Home Essentials: about 5.8M vs 2.5M.
The facts we hold on both, side by side. Checked November 3, 2026.
In short
- HelloFresh® Meal Kits gets more monthly visits than Shop Groceries, Fresh Food & Home Essentials: about 5.8M vs 2.5M.
- HelloFresh® Meal Kits runs more live Meta ads than Shop Groceries, Fresh Food & Home Essentials: 344 vs 124.
- HelloFresh® Meal Kits has the higher Trustpilot score: 3.4 vs 1.9.
| Fact |  Shop Groceries, Fresh Food & Home Essentials | |
|---|---|---|
| Monthly visits (SimilarWeb) | 2.5M (Sep 2026) | 5.8M (Sep 2026) |
| Live Meta ads | 124 | 344 |
| Trustpilot | 1.9 / 5 (161 reviews) | 3.4 / 5 (86,055 reviews) |
| Store created | Dec 2016 | Dec 2016 |
| Based in | Singapore | United States |
| Niche | Food | Food |
| Payment options detected | Adyen Online Payments | Adyen Online Payments, Klarna |
Questions shoppers ask
- What is the difference between Shop Groceries, Fresh Food & Home Essentials and HelloFresh® Meal Kits?
- HelloFresh® Meal Kits gets more monthly visits than Shop Groceries, Fresh Food & Home Essentials: about 5.8M vs 2.5M. HelloFresh® Meal Kits runs more live Meta ads than Shop Groceries, Fresh Food & Home Essentials: 344 vs 124. HelloFresh® Meal Kits has the higher Trustpilot score: 3.4 vs 1.9.
- Do Shop Groceries, Fresh Food & Home Essentials and HelloFresh® Meal Kits sell the same things?
- Both are in the Food niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Shop Groceries, Fresh Food & Home Essentials legit? · Is HelloFresh® Meal Kits legit?