Fanatics.com vs Sports Illustrated
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- Sports Illustrated gets more monthly visits than Fanatics.com: about 36M vs 17M.
- Fanatics.com runs more live Meta ads than Sports Illustrated: 3,534 vs 323.
- Sports Illustrated advertised on more days in the past 12 months: 20 vs 19.
| Fact |  Fanatics.com |  Sports Illustrated |
|---|---|---|
| Monthly visits (SimilarWeb) | 17M (Sep 2026) | 36M (Sep 2026) |
| Live Meta ads | 3,534 | 323 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Sports | Sports |
Questions shoppers ask
- What is the difference between Fanatics.com and Sports Illustrated?
- Sports Illustrated gets more monthly visits than Fanatics.com: about 36M vs 17M. Fanatics.com runs more live Meta ads than Sports Illustrated: 3,534 vs 323. Sports Illustrated advertised on more days in the past 12 months: 20 vs 19.
- Do Fanatics.com and Sports Illustrated sell the same things?
- Both are in the Sports niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Fanatics.com legit? · Is Sports Illustrated legit?