Fatty15 vs New Chapter
Fatty15 (fatty15.com) and New Chapter (newchapter.com) are both Vitamins & Supplements stores in the AdLibrarySpy index. Fatty15 gets more monthly visits than New Chapter: about 822K vs 127K.
The facts we hold on both, side by side. Checked November 10, 2026.
In short
- Fatty15 gets more monthly visits than New Chapter: about 822K vs 127K.
- New Chapter runs more live Meta ads than Fatty15: 43 vs 16.
- New Chapter advertised on more days in the past 12 months: 43 vs 29.
- New Chapter's store is older: created Oct 2017, Fatty15's in Apr 2020.
| Fact |  Fatty15 |  New Chapter |
|---|---|---|
| Monthly visits (SimilarWeb) | 822K (Sep 2026) | 127K (Sep 2026) |
| Live Meta ads | 16 | 43 |
| Store created | Apr 2020 | Oct 2017 |
| Based in | United States | United States |
| Niche | Vitamins & Supplements | Vitamins & Supplements |
| Payment options detected | Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay | Afterpay, Apple Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Fatty15 and New Chapter?
- Fatty15 gets more monthly visits than New Chapter: about 822K vs 127K. New Chapter runs more live Meta ads than Fatty15: 43 vs 16. New Chapter advertised on more days in the past 12 months: 43 vs 29. New Chapter's store is older: created Oct 2017, Fatty15's in Apr 2020.
- Do Fatty15 and New Chapter sell the same things?
- Both are in the Vitamins & Supplements niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Fatty15 legit? · Is New Chapter legit?