First Backer vs Plug
First Backer (first-backer.com) and Plug (plug.tech) are both Mobile Phones stores in the AdLibrarySpy index. Plug gets more monthly visits than First Backer: about 561K vs 138K.
The facts we hold on both, side by side. Checked October 30, 2026.
In short
- Plug gets more monthly visits than First Backer: about 561K vs 138K.
- First Backer runs more live Meta ads than Plug: 664 vs 6.
- Plug advertised on more days in the past 12 months: 26 vs 8.
- First Backer's store is older: created Oct 2017, Plug's in Jul 2021.
| Fact |  First Backer |  Plug |
|---|---|---|
| Monthly visits (SimilarWeb) | 138K (Sep 2026) | 561K (Sep 2026) |
| Live Meta ads | 664 | 6 |
| Store created | Oct 2017 | Jul 2021 |
| Based in | United States | United States |
| Niche | Mobile Phones | Mobile Phones |
| Payment options detected | PayPal Express Checkout | Afterpay, Apple Pay, Google Pay |
Questions shoppers ask
- What is the difference between First Backer and Plug?
- Plug gets more monthly visits than First Backer: about 561K vs 138K. First Backer runs more live Meta ads than Plug: 664 vs 6. Plug advertised on more days in the past 12 months: 26 vs 8. First Backer's store is older: created Oct 2017, Plug's in Jul 2021.
- Do First Backer and Plug sell the same things?
- Both are in the Mobile Phones niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is First Backer legit? · Is Plug legit?