Is First Thing legit?
firstthing.com.auOur check
First Thing runs 17 live Meta ads and gets about 45K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2022, 4 years ago, and is based in Australia.
Updated . Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 4 years: created Apr 2022.
The facts
- Oldest Meta ad on file
- Aug 2025
- Live Meta ads
- 17
- Monthly visits
- 45K (SimilarWeb, Sep 2026)
- Traffic vs month before
- +269%
- Store created
- Apr 2022
- Based in
- Australia
- Niche
- Undergarments
- Payment options detected
- Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay
Questions shoppers ask
- Is First Thing legit?
- First Thing runs 17 live Meta ads and gets about 45K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2022, 4 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is First Thing based?
- firstthing.com.au is registered as a store in Australia.
- How much traffic does firstthing.com.au get?
- firstthing.com.au had 45,101 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 269% on the month before. First Thing traffic and size
- How much revenue does First Thing make?
- First Thing does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 45,101 visits in Sep 2026 (SimilarWeb), 17 live Meta ads and 109 products. How big is First Thing?
- What ads is First Thing running?
- AdLibrarySpy recorded 17 live Meta ads (Facebook and Instagram) for firstthing.com.au. First Thing ads and commercials
- Who are First Thing's competitors?
- First Thing's closest competitors in the AdLibrarySpy index, by niche and traffic, are Blue Bungalow AU (bluebungalow.com.au), AFENDS Official (afends.com), Levi’s® Jeans, Denim Jackets & Clothing (levis.com.au), Mimco (mimco.com.au) and Billini (billini.com). Sites like First Thing
See every ad First Thing runs
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