Where is FitFlop US based?

fitflop.com is registered as a store in Russia.

Is FitFlop US legit?

Tell me when this store changesAds, traffic & products

Our check

FitFlop US runs 168 live Meta ads and gets about 1.2M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Russia.

Checked October 21, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 9 years: created Dec 2016.
Large audience: about 1.2M visits a month.

The facts

Live Meta ads: 168
Monthly visits: 1.2M (SimilarWeb, Sep 2026)
Traffic vs month before: -3%
Store created: Dec 2016
Based in: Russia
Niche: Footwear
Payment options detected: Afterpay

Questions shoppers ask

Is FitFlop US legit?: FitFlop US runs 168 live Meta ads and gets about 1.2M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Russia. These are measured facts, not a rating; check the flags on this page before you buy.
Where is FitFlop US based?: fitflop.com is registered as a store in Russia.

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