Hers vs Hims
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- Hims gets more monthly visits than Hers: about 7.4M vs 4.4M.
- Hers runs more live Meta ads than Hims: 331 vs 286.
- Hims advertised on more days in the past 12 months: 20 vs 16.
- Hims's store is older: created Jan 2019, Hers's in Jun 2020.
| Fact |  Hers |  Hims |
|---|---|---|
| Monthly visits (SimilarWeb) | 4.4M (Sep 2026) | 7.4M (Sep 2026) |
| Live Meta ads | 331 | 286 |
| Store created | Jun 2020 | Jan 2019 |
| Based in | United States | United States |
| Niche | Reproductive Health | Health |
| Payment options detected | Adyen Online Payments, Apple Pay, Klarna, Stripe | Adyen Online Payments, Apple Pay, Klarna |
Questions shoppers ask
- What is the difference between Hers and Hims?
- Hims gets more monthly visits than Hers: about 7.4M vs 4.4M. Hers runs more live Meta ads than Hims: 331 vs 286. Hims advertised on more days in the past 12 months: 20 vs 16. Hims's store is older: created Jan 2019, Hers's in Jun 2020.
- Do Hers and Hims sell the same things?
- Both are listed in related niches: Hers in Reproductive Health, Hims in Health.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Hers legit? · Is Hims legit?