Formalist vs JustFab
Formalist (formalist.com) and JustFab (justfab.com) are stores in related niches (Women's Clothing and Footwear) in the AdLibrarySpy index. JustFab gets more monthly visits than Formalist: about 814K vs 13K.
The facts we hold on both, side by side. Checked November 4, 2026.
In short
- JustFab gets more monthly visits than Formalist: about 814K vs 13K.
- JustFab runs more live Meta ads than Formalist: 49 vs 18.
- Formalist advertised on more days in the past 12 months: 28 vs 24.
- JustFab's store is older: created Dec 2016, Formalist's in Aug 2025.
| Fact |  Formalist |  JustFab |
|---|---|---|
| Monthly visits (SimilarWeb) | 13K (Sep 2026) | 814K (Sep 2026) |
| Live Meta ads | 18 | 49 |
| Store created | Aug 2025 | Dec 2016 |
| Based in | United States | United States |
| Niche | Women's Clothing | Footwear |
| Payment options detected | Affirm, Apple Pay, Google Pay, Shop Pay | Afterpay |
Questions shoppers ask
- What is the difference between Formalist and JustFab?
- JustFab gets more monthly visits than Formalist: about 814K vs 13K. JustFab runs more live Meta ads than Formalist: 49 vs 18. Formalist advertised on more days in the past 12 months: 28 vs 24. JustFab's store is older: created Dec 2016, Formalist's in Aug 2025.
- Do Formalist and JustFab sell the same things?
- Both are listed in related niches: Formalist in Women's Clothing, JustFab in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Formalist legit? · Is JustFab legit?