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Is Function of Beauty legit?

functionofbeauty.com

Our check

Function of Beauty runs 11 live Meta ads and gets about 103K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the United States.

Updated . Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

  • Open for 9 years: created Dec 2016.
  • Large audience: about 103K visits a month.

The facts

Live Meta ads
11
Monthly visits
103K (SimilarWeb, Sep 2026)
Traffic vs month before
-37%
Store created
Dec 2016
Based in
United States
Niche
Hair Care
Payment options detected
Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Function of Beauty legit?
Function of Beauty runs 11 live Meta ads and gets about 103K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the United States. These are measured facts, not a rating; check the flags on this page before you buy.
Where is Function of Beauty based?
functionofbeauty.com is registered as a store in the United States.
How much traffic does functionofbeauty.com get?
functionofbeauty.com had 102,965 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 37% on the month before. Function of Beauty traffic and size
How much revenue does Function of Beauty make?
Function of Beauty does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 102,965 visits in Sep 2026 (SimilarWeb), 11 live Meta ads and 39 products. How big is Function of Beauty?
What ads is Function of Beauty running?
AdLibrarySpy recorded 11 live Meta ads (Facebook and Instagram) for functionofbeauty.com. Function of Beauty ads and commercials
Who are Function of Beauty's competitors?
Function of Beauty's closest competitors in the AdLibrarySpy index, by niche and traffic, are WONDERSKIN (wonderskin.com), Jones Road Beauty (jonesroadbeauty.com), Forge Men® (try-forge.com), Clinique® (clinique.com) and ColourPop® Cosmetics (colourpop.com). Sites like Function of Beauty
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