Guide Dots vs MSU Surplus Store
Guide Dots (guidedots.com) and MSU Surplus Store (msusurplusstore.com) are stores in related niches (Education and Colleges & Universities) in the AdLibrarySpy index. MSU Surplus Store gets more monthly visits than Guide Dots: about 50K vs 7K.
The facts we hold on both, side by side. Checked November 8, 2026.
In short
- MSU Surplus Store gets more monthly visits than Guide Dots: about 50K vs 7K.
- Guide Dots runs more live Meta ads than MSU Surplus Store: 48 vs 1.
- Guide Dots advertised on more days in the past 12 months: 29 vs 2.
- MSU Surplus Store's store is older: created Dec 2016, Guide Dots's in Jul 2025.
| Fact |  Guide Dots |  MSU Surplus Store |
|---|---|---|
| Monthly visits (SimilarWeb) | 7K (Sep 2026) | 50K (Sep 2026) |
| Live Meta ads | 48 | 1 |
| Store created | Jul 2025 | Dec 2016 |
| Based in | United States | United States |
| Niche | Education | Colleges & Universities |
| Payment options detected | Apple Pay, Google Pay, Shop Pay | Apple Pay, Google Pay |
Questions shoppers ask
- What is the difference between Guide Dots and MSU Surplus Store?
- MSU Surplus Store gets more monthly visits than Guide Dots: about 50K vs 7K. Guide Dots runs more live Meta ads than MSU Surplus Store: 48 vs 1. Guide Dots advertised on more days in the past 12 months: 29 vs 2. MSU Surplus Store's store is older: created Dec 2016, Guide Dots's in Jul 2025.
- Do Guide Dots and MSU Surplus Store sell the same things?
- Both are listed in related niches: Guide Dots in Education, MSU Surplus Store in Colleges & Universities.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Guide Dots legit? · Is MSU Surplus Store legit?