Is Havaianas legit?

Our check

Havaianas runs 11 live Meta ads and gets about 1.6M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Brazil.

Updated November 1, 2026. Checked November 7, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 1.6M visits a month.

The facts

Live Meta ads

11

Monthly visits

1.6M (SimilarWeb, Sep 2026)

Traffic vs month before

+8%

Store created

Dec 2016

Based in

Brazil

Niche

Footwear

Payment options detected

Adyen Online Payments

Questions shoppers ask

Is Havaianas legit?

Havaianas runs 11 live Meta ads and gets about 1.6M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Brazil. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Havaianas based?

havaianas.com.br is registered as a store in Brazil.

How much traffic does havaianas.com.br get?

havaianas.com.br had 1,607,647 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 8% on the month before. Havaianas traffic and size

How much revenue does Havaianas make?

Havaianas does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 1,607,647 visits in Sep 2026 (SimilarWeb), 11 live Meta ads and 1,132 products. How big is Havaianas?

What ads is Havaianas running?

AdLibrarySpy recorded 11 live Meta ads (Facebook and Instagram) for havaianas.com.br.

Who are Havaianas's competitors?

Havaianas's closest competitors in the AdLibrarySpy index, by niche and traffic, are Insider (insiderstore.com.br), Lojas Dufins (lojasdufins.com.br), Sem Costura (semcostura.com), Lupo Oficial (lupo.com.br) and Sunnygo (sunnygo.co.uk). Sites like Havaianas