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HelloFresh® Meal Kits vs Home Chef

HelloFresh® Meal Kits (hellofresh.com) and Home Chef (homechef.com) are both Food stores in the AdLibrarySpy index. HelloFresh® Meal Kits gets more monthly visits than Home Chef: about 5.8M vs 4.9M.

The facts we hold on both, side by side. Checked October 30, 2026.

In short

  • HelloFresh® Meal Kits gets more monthly visits than Home Chef: about 5.8M vs 4.9M.
  • HelloFresh® Meal Kits runs more live Meta ads than Home Chef: 281 vs 92.
  • Home Chef advertised on more days in the past 12 months: 25 vs 22.
FactHelloFresh® Meal Kits logoHelloFresh® Meal KitsHome Chef logoHome Chef
Monthly visits (SimilarWeb)5.8M (Sep 2026)4.9M (Sep 2026)
Live Meta ads28192
Store createdDec 2016Dec 2016
Based inUnited StatesUnited States
NicheFoodFood

Questions shoppers ask

What is the difference between HelloFresh® Meal Kits and Home Chef?
HelloFresh® Meal Kits gets more monthly visits than Home Chef: about 5.8M vs 4.9M. HelloFresh® Meal Kits runs more live Meta ads than Home Chef: 281 vs 92. Home Chef advertised on more days in the past 12 months: 25 vs 22.
Do HelloFresh® Meal Kits and Home Chef sell the same things?
Both are in the Food niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is HelloFresh® Meal Kits legit? · Is Home Chef legit?