HelloFresh® Meal Kits vs Total Wine & More
HelloFresh® Meal Kits (hellofresh.com) and Total Wine & More (totalwine.com) are stores in related niches (Food and Alcoholic Beverages) in the AdLibrarySpy index. Total Wine & More gets more monthly visits than HelloFresh® Meal Kits: about 9.8M vs 5.8M.
The facts we hold on both, side by side. Checked October 30, 2026.
In short
- Total Wine & More gets more monthly visits than HelloFresh® Meal Kits: about 9.8M vs 5.8M.
- HelloFresh® Meal Kits runs more live Meta ads than Total Wine & More: 281 vs 254.
- Total Wine & More advertised on more days in the past 12 months: 34 vs 22.
- HelloFresh® Meal Kits's store is older: created Dec 2016, Total Wine & More's in Jan 2017.
| Fact |  Total Wine & More | |
|---|---|---|
| Monthly visits (SimilarWeb) | 5.8M (Sep 2026) | 9.8M (Sep 2026) |
| Live Meta ads | 281 | 254 |
| Store created | Dec 2016 | Jan 2017 |
| Based in | United States | United States |
| Niche | Food | Alcoholic Beverages |
| Payment options detected | Adyen Online Payments, Klarna | Adyen Online Payments, Apple Pay |
Questions shoppers ask
- What is the difference between HelloFresh® Meal Kits and Total Wine & More?
- Total Wine & More gets more monthly visits than HelloFresh® Meal Kits: about 9.8M vs 5.8M. HelloFresh® Meal Kits runs more live Meta ads than Total Wine & More: 281 vs 254. Total Wine & More advertised on more days in the past 12 months: 34 vs 22. HelloFresh® Meal Kits's store is older: created Dec 2016, Total Wine & More's in Jan 2017.
- Do HelloFresh® Meal Kits and Total Wine & More sell the same things?
- Both are listed in related niches: HelloFresh® Meal Kits in Food, Total Wine & More in Alcoholic Beverages.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is HelloFresh® Meal Kits legit? · Is Total Wine & More legit?