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Hello Merch vs The Mum Crew

Hello Merch (hellomerch.com) and The Mum Crew (themumcrew.com) are both Music & Audio stores in the AdLibrarySpy index. Hello Merch gets more monthly visits than The Mum Crew: about 308K vs 39K.

The facts we hold on both, side by side. Checked November 2, 2026.

In short

  • Hello Merch gets more monthly visits than The Mum Crew: about 308K vs 39K.
  • The Mum Crew runs more live Meta ads than Hello Merch: 7 vs 4.
  • Hello Merch advertised on more days in the past 12 months: 28 vs 26.
  • Hello Merch's store is older: created Dec 2016, The Mum Crew's in Jul 2023.
FactHello Merch logoHello MerchThe Mum Crew
Monthly visits (SimilarWeb)308K (Sep 2026)39K (Sep 2026)
Live Meta ads47
Store createdDec 2016Jul 2023
Based inUnited StatesUnited States
NicheMusic & AudioMusic & Audio
Payment options detectedApple Pay, Google Pay, Shop PayApple Pay, Google Pay, Shop Pay

Questions shoppers ask

What is the difference between Hello Merch and The Mum Crew?
Hello Merch gets more monthly visits than The Mum Crew: about 308K vs 39K. The Mum Crew runs more live Meta ads than Hello Merch: 7 vs 4. Hello Merch advertised on more days in the past 12 months: 28 vs 26. Hello Merch's store is older: created Dec 2016, The Mum Crew's in Jul 2023.
Do Hello Merch and The Mum Crew sell the same things?
Both are in the Music & Audio niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Hello Merch legit? · Is The Mum Crew legit?