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Is HEMA legit?

hema.com

Our check

HEMA runs 13 live Meta ads and gets about 2.5M visits a month (SimilarWeb, Sep 2026). The store was created in Aug 2018, 8 years ago, and is based in Netherlands.

Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

  • Open for 8 years: created Aug 2018.
  • Large audience: about 2.5M visits a month.

The facts

Oldest Meta ad on file
Mar 2025
Live Meta ads
13
Monthly visits
2.5M (SimilarWeb, Sep 2026)
Traffic vs month before
-10%
Store created
Aug 2018
Based in
Netherlands
Niche
Internet
Payment options detected
Adyen Online Payments

Questions shoppers ask

Is HEMA legit?
HEMA runs 13 live Meta ads and gets about 2.5M visits a month (SimilarWeb, Sep 2026). The store was created in Aug 2018, 8 years ago, and is based in Netherlands. These are measured facts, not a rating; check the flags on this page before you buy.
Where is HEMA based?
hema.com is registered as a store in Netherlands.
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