Hims vs iHerb
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- iHerb gets more monthly visits than Hims: about 48M vs 7.4M.
- iHerb runs more live Meta ads than Hims: 512 vs 292.
- Hims advertised on more days in the past 12 months: 19 vs 18.
- iHerb's store is older: created Dec 2016, Hims's in Jan 2019.
| Fact |  Hims |  iHerb |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.4M (Sep 2026) | 48M (Sep 2026) |
| Live Meta ads | 292 | 512 |
| Store created | Jan 2019 | Dec 2016 |
| Based in | United States | United States |
| Niche | Health | Vitamins & Supplements |
| Payment options detected | Adyen Online Payments, Apple Pay, Klarna | Adyen Online Payments, Afterpay |
Questions shoppers ask
- What is the difference between Hims and iHerb?
- iHerb gets more monthly visits than Hims: about 48M vs 7.4M. iHerb runs more live Meta ads than Hims: 512 vs 292. Hims advertised on more days in the past 12 months: 19 vs 18. iHerb's store is older: created Dec 2016, Hims's in Jan 2019.
- Do Hims and iHerb sell the same things?
- Both are listed in related niches: Hims in Health, iHerb in Vitamins & Supplements.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Hims legit? · Is iHerb legit?